Ziina, a UAE-based digital payments platform serving both consumers and businesses, has introduced a new membership offering called Ziina Violet. This new product moves the company beyond simple payments and into a broader lifestyle-focused experience for users across the UAE.
Ziina Violet is designed to combine everyday services into one membership. It focuses on practical benefits that align with daily routines such as dining, shopping, commuting, fitness, and digital services. Members get access to ongoing offers and perks from a range of popular brands operating in the UAE.
Some of the partner brands included in the membership offer benefits across food, retail, wellness, mobility, and digital services. These include well-known names like SALT, Ounass, ClassPass, Deliveroo, CAFU, Yango, BateelEl’an, Washmen, Letswork, Bake My Day, and NordVPN. The idea is to provide consistent value that users can actually use regularly rather than one-time discounts.
One of the key features of Ziina Violet is zero foreign transaction fees when using the Ziina Card for international payments. This applies to both online purchases and spending abroad. In many cases, users in the UAE face additional currency conversion charges when paying in other currencies. This membership removes those extra costs, allowing transactions at standard exchange rates without hidden fees.
Members also receive a dedicated support experience and access to a specially designed Ziina Visa card linked to the membership.
The subscription is priced at AED 100 per month. According to the company, the total value of included benefits can exceed AED 850 monthly, depending on usage.
The launch comes at a time when loyalty programs and membership services are common in the UAE but often lack simplicity or real everyday value. Many users find existing programs fragmented or difficult to manage. At the same time, consumer behavior in the UAE continues to shift toward digital-first experiences. A large portion of purchases are now made via mobile devices, reflecting a growing demand for seamless, integrated services.
Industry data also shows that the loyalty and rewards market in the UAE is expanding steadily, indicating strong user interest. However, there is also increasing demand for more relevant, easy-to-use solutions that fit naturally into daily life.
With Ziina Violet, the company aims to simplify how users access benefits by combining payments, rewards, and lifestyle services into a single platform.
Ziina has stated that it plans to expand the membership further by adding new features and partner brands over time, strengthening its position as more than just a payments provider.
For users in the UAE looking for a unified digital experience that combines payments with real-world benefits, Ziina Violet represents a step toward more practical and user-focused financial services.
