The new creations — Honey I’m Comb and Jam or Go Nuts — launched as part of FIX’s latest pop-up in collaboration with Careem, blend childhood-inspired flavours with the brand’s signature approach to texture-led chocolate innovation.
- Jam or Go Nuts: Reimagines the peanut butter and jam sandwiches, with crunchy peanut butter, a jam-filled centre and FIX’s signature blondie chocolate finish
- Honey I’m Comb: Pairs silky mousse with a caramelised honeycomb snap for contrast and texture
The new bars debuted at FIX’s pop-up at the Museum of the Future, running from January 2 to January 11.
Sarah Hamouda, Co-Founder of FIX Dessert Chocolatier, said: “Every one of our desert bars draws from a memory. This time around, we were thinking about our childhood favourites and torn between two different nostalgic desserts.
“At FIX, we’re all about layering textures and flavours, so we thought, why choose just one? And where better to showcase our latest innovations than at Museum of the Future? It’s amazing to have joined forces with this iconic institution in Dubai as we continue revolutionising chocolate, one bite at a time”
Dubai chocolate Careem delivery
Careem will serve as the exclusive delivery partner for the new bars once the pop-up concludes.
Bassel Alnahlaoui, Careem Chief Business Officer, said: “Supporting home-grown success stories is at the core of Careem’s mission. As the exclusive delivery partner for FIX, we are proud to support their incredible growth and navigate the immense demand for their viral creations.
“Co-hosting this activation at the Museum of the Future is a celebration of that shared success, and we look forward to bringing these nostalgic new flavours exclusively to our customers’ doorsteps from January 12.
“Ordering a FIX bar has become something of a competitive sport in this city, and we are ready to power the game. We advise everyone to have their apps open early, because if history is any guide, these bars won’t wait around for anyone”.
Known for its innovative flavours and the viral success of The Original Dubai Chocolate, FIX has built a cult following locally and internationally. Honey I’m Comb and Jam or Go Nuts will be available exclusively via Careem from January 12, with two daily drops at 2pm and 5pm in Dubai and Abu Dhabi. Each hand-crafted dessert bar is priced at AED 68.25 ($18.58).
