One of the city’s most dynamic lifestyle destinations, The Beach JBR and Dubai’s homegrown performance brand SQUATWOLF, are joining forces to transform Dubai’s fitness scene with a month-long series of free outdoor workouts, wellness experiences and community events curated to get everyone moving.
For 30 days, The Beach JBR will turn into a dynamic open-air fitness playground, offering a diverse line-up of workouts carefully designed for all fitness levels. Daily evening sessions led by over 40 coaches, combining endurance, strength and recovery training, taking place right in front of The Pavilion where participants can soak in the stunning views by the beach while breaking a sweat.
Highlights include high-energy workouts like shadowboxing, bootcamp and HIIT, while weekends introduce Sunrise Pilates, Mobility and Core Flow along with community-paced run groups that champion The Beach JBR’s already thriving running culture – encouraging everyone to stay active in the way that suits them best.
The atmosphere goes beyond training, blending music, motivation and movement. With over 40 dining spots to choose from at The Beach JBR, visitors can refuel however they like – whether it is a quick pick-me-up or a nourishing post-workout meal.
For those looking for healthier options, there is a curated selection across the destination including wholesome breakfasts at Common Grounds, nutritious bowls at Eggspectation, fresh lettuce-wraps at Shake Shack, vibrant Middle Eastern flavours from Operation Falafel, grab-and-go goodness from Chipotle and refreshing treats at Pinkberry.
Adding a splash of wellness with a side of fun, ‘Your Matcha Morning’ brings a lighter, lifestyle-led twist to the initiative on 8, 15 and 22 November. Hosted at Common Grounds, these post-workout morning sessions offer a laidback vibe with energising matcha lattes, a curated breakfast menu, and feel-good beats by a live DJ, perfect for those looking to unwind and refuel.
The first five registered guests at each of the matcha mornings will receive a complimentary matcha and breakfast item, while the rest can enjoy an exclusive matcha and breakfast offer curated for the occasion. Designed for Dubai’s matcha-loving community, it’s the perfect weekend reset for anyone who loves a little indulgence to go with their post-workout glow.
From first-time runners to seasoned fitness enthusiasts, The Beach JBR x SQUATWOLF celebrates the energy, community and lifestyle that keep Dubai moving.
View the full schedule and register for sessions here. For more information, visit The Beach Website or follow @TheBeachDubai on social media.
