RedCloud Holdings has announced plans to introduce a new artificial intelligence (AI)-driven inventory management feature in Saudi Arabia, using NVIDIA’s cuOpt optimisation engine to boost efficiency in the fast-moving consumer goods (FMCG) industry.
The London-based technology firm, which operates the RedAI trading platform, said the initiative aims to address inefficiencies in Saudi Arabia’s FMCG supply chains that represent an estimated US$8 billion in lost economic potential each year.
By deploying NVIDIA’s technology, RedCloud expects to unlock up to US$2.8 billion in additional trade opportunities annually.
The Saudi FMCG market, valued at around US$62 billion, continues to experience losses from overstocking and understocking, which lead to empty shelves and missed sales. RedCloud said these inefficiencies are largely due to inventory decisions made without sufficient market-level data on supply and demand, warehousing, and logistics.
By integrating NVIDIA’s cuOpt, a GPU-accelerated optimisation engine capable of performing complex calculations in seconds, RedCloud aims to enable faster and more accurate decision-making across the supply chain. The company estimates that the new AI-driven feature could reduce the current inventory gap by as much as 35 per cent.
Saudi Arabia has been selected as the first market for the technology due to its scale, economic importance, and alignment with Vision 2030, the Kingdom’s long-term plan to diversify its economy and promote technological innovation.
RedCloud plans to establish RedCloud Arabia, a local AI engineering base, to develop and adapt intelligent features for regional use before expanding to other global markets.
Majid Alghaslan, founder of Kayanet Holding and RedCloud’s joint venture partner, said the initiative supports Saudi Arabia’s ambition to become a global hub for innovation. He said the development of advanced AI capabilities “reflects Vision 2030’s goal to transform the Kingdom into a centre where technology, data, and intelligence redefine FMCG trade”.
Justin Floyd, chief executive and founder of RedCloud, described Saudi Arabia as a “critical innovation laboratory” for the company’s expansion, saying the project aligns with its mission to build an intelligence foundation for global trade.
As part of the NVIDIA Connect programme, RedCloud will also focus on developing local AI engineering talent. Following successful pilot projects in Saudi Arabia, the company intends to roll out the technology globally, including in Argentina, Brazil, Nigeria, and South Africa.
The announcement follows a period of strong growth for RedCloud, which has doubled its customer base in the first half of 2025 and expanded partnerships in payments, financial services, and cloud technologies.
