National Bonds, the UAE’s Sharia-compliant savings and investment company, has introduced an AI-powered Digital Guide on ChatGPT to simplify savings and investment discovery. The initiative reflects a strategic move to embed artificial intelligence into its customer engagement approach, positioning National Bonds as the first financial institution in the UAE to offer an AI-powered guide of its kind.
This initiative aligns with the UAE National Strategy for Artificial Intelligence 2031, reinforcing National Bonds’ commitment to innovation, responsible technology adoption, and improving access to information through user-centric digital solutions.
Available through ChatGPT, the Digital Guide offers an interactive and intuitive way for the public to explore National Bonds’ savings and investment solutions. It provides easy access to publicly available information, enabling users to better understand available options and plans, grasp key financial concepts, and raise general inquiries, while functioning as an informative, guidance-oriented platform that connects users to National Bonds’ official channels for any further inquiries.
Mohammed Qasim Al Ali, Group CEO of National Bonds, said:“At National Bonds, using AI to simplify experiences has become part of our DNA. We see artificial intelligence as a practical tool that removes friction from everyday interactions and makes access to information simpler and more intuitive for people. With millions using AI platforms like ChatGPT every day to seek information and guidance, our presence on these platforms has become increasingly important”.
He added: “This AI-powered Digital Guide represents a first step in a broader digital engagement journey for National Bonds, reflecting our strategic focus on transparency and accessibility, while remaining aligned with regulatory frameworks. Our goal is to make the savings experience clearer, easier, and more approachable for everyone”.
This initiative builds on National Bonds’ ongoing investment in digital innovation to make financial solutions more accessible and foster a culture of financial literacy, following last year’s launch of its new mobile application.
National Bonds AI-Powered Digital Guide is available HERE.
