Winter in the UAE comes with its own rhythm. Terraces reopen, calendars fill with concerts and celebrations, and reservations at popular venues become as sought-after as the experiences themselves. It’s the season when everyone is out, everywhere, and securing the right table, at the right time, has never felt more competitive.
This year, a new homegrown platform is stepping in to make that process smoother. iReserved, developed in the UAE, introduces a smarter, more transparent way to book premium restaurants, lounges, beach clubs, and hotel venues, just in time for the busiest months of the year.
At the centre of the app is seat-level selection, a feature that lets users view detailed floor plans and choose exactly where they want to sit. During a season when the difference between a great night and an average one often comes down to location, a terrace table at sunset, a quiet corner for dinner, a front-row view for a DJ set, the ability to reserve a specific spot brings reassurance to the planning process.
iReserved also makes choosing where to go feel more intuitive through mood-based discovery. Instead of scrolling through endless lists, users can explore venues based on the atmosphere they’re seeking that day, lively, intimate, scenic, or low-key. With winter weekends busier than ever, this approach mirrors how people in the UAE actually plan: by feeling, not by filter.
To support regular guests, the platform includes Silver, Gold, and Platinum loyalty tiers designed around meaningful, experience-focused perks. On the operator side, venues gain access to real-time availability, instant confirmations, and a data dashboard that highlights booking patterns, peak times, preferred seating zones, and guest behaviour, valuable insights during a season when demand spikes and every table counts.
One standout feature of iReserved is its fee-free setup. Venues keep the full value of every reservation, and guests book without added platform charges, a straightforward approach that feels rare in the booking world and brings welcome simplicity during a busy winter of plans, events, and last-minute gatherings.
“Winter in the UAE is a moment of energy, people are out more, venues are full, and decisions are made quickly,” says CEO, Mr. Rashed Mohammed Omar Bin Haider. “iReserved was built to support that pace by giving guests more clarity and giving venues the type of technology that fits the way Dubai now moves.”
Adding to this, Abdul Salam (Abdo) Kayali, General Manager of International Relations at iReserved, said: “At iReserved, our team has been significantly enlarged, and we are doubling our size to meet the expectations of the hospitality industry, including hotels, outlets, and restaurants. Our presence is expanding beyond Dubai, reaching the region, Europe, and the US soon.”
iReserved is available on iOS and Android, and is selectively onboarding premium partners across the UAE.

