IKEA, the Swedish home furnishing retailer operated by Al-Futtaim in the UAE with a presence spanning over three decades in the country,is spotlightingits Outdoor Collection— celebrating the great outdoors as a part of the home where families gather to make lasting memories.This collection is designed to cater to outdoor living as a recent lifestyle trend, transforming balconies, terraces and gardens into welcoming family spaces.
While the indoors may see women shaping many style choices, outdoor spaces are often where men express their creativity and loved ones gather to enjoy it.Whether planning the perfect grilling station or arranging seating for a weekend get-together, their ideas often take centre stage outdoors. IKEA is tapping into this dynamic with its “Outdoor Takeover” campaign, spotlighting the outdoors as a place that showcases men’s vision while inviting everyone to share the experience.
Carla Klumpenaar, GM of Marketing, Communications, HF & Retail Design, commented: “We’ve observed a wonderful shift in how families are utilising their outdoor spaces. Balconies, terraces, and gardens are now seen as vibrant extensions of their homes, becoming spaces for everyday moments – morning coffee in the fresh air, impromptu dinners under string lights, or quiet afternoons surrounded by greenery. Our Outdoor Collection is designed to empower everyone to transform these spaces, encouraging relaxation, entertainment, and deeper connections with loved ones.”
IKEA’s range captures this movement, offering solutions thatseamlessly blend functionality, comfort, and style for every member of the family. From sleek prep-and-serve counters to outdoor seating perfect for gatherings under the stars, the collection empowers men to take the lead while inviting everyone to unwind, connect, and savourlife outdoors.
The collection alsofeatures affordable, weather-resistant furniture, lighting, and décor, making refreshing outdoor spaces accessible to the many. To continue supporting customers and creating a seamless experience, IKEA also offers professional assembly and delivery for furniture, kitchens, and light fixtures, as well as interior design and measurement services to help customers plan their space. Furthermore, IKEA’s modular and durable designs ensure that outdoor living spaces remain functional and inviting year-round. ThisreflectsIKEA’s commitment to enriching everyday living by providing functional, affordable, and joyful solutions.
TheOutdoor Collection is available acrossall IKEA stores in the UAE as well as online.
