Dubai International (DXB) is embracing the holiday season with Magical Connections, the ultimate festiveexperience filled with spectacular installations, family-friendly activities, surprise collectibles, and digital games that bring joy to every journey.
From December 14 to January 10, travellers will enjoy festive décor, roaming performers, and interactive workshops throughout the terminalsat DXB, creating memorable moments and holiday spirit.
Below are the top things to see, snap, and experience at DXBthis winter:
- Step into the Family Zone – DXB’s festive heart
Concourse B comes alive with a beautifully curated Family Zone, complete with a glowing installation, warm winter décor, decoratedChristmas trees, festive huts for complimentarygift wrapping, and cosy seating that turns transits into joyfulmini-breaks. The Family Zone is the most photogenic spot in the terminal this winter, and the perfect place to get into the holiday spirit before take-off.
- Win prizes with the AR Bauble Hunt – DXB’s biggest winter digital adventure
This year’s star attraction is an augmented reality treasure hunt,turning Terminal 3 into a playful, geo-based discovery trail. Guests can use their phones to find hidden digital baubles scattered across the terminal, revealing either festive messages or unlocking special holidayoffers from participating partnersincluding Savoury seasonal highlights and gifts from Costa, Jack’s Bar & Grill, Pret A Manger, Giraffe, Asian Street Food Kitchen, Hard Rock Cafe and Rock Shop, The Sports Shack, The Noodle House, The Draft House and The Kitchen by Wolfgang Puck, DXB Hotel, PANGAIA, Fortnum & Mason, Candylicious, Ray-Ban, Emirati District and Garrett Popcorn.Lucky travellerswill find rare Golden Baubles containing premium surprises.
- Play mini-games on the go
DXB’s new digital experience hub featuresthree quick, fun, and festive gamesthat are perfect for guestswith time to spare:
- Spin the Wheel: Instant-win surprises with every spin
- Slide & Solve: A seasonal puzzle challenge
- Cozy Words: A winter-themed word race
Guests can access the games by simply scanning QR codes placed throughout the terminals or via the DXB Wi-Fi landing page. Each game offers another chance to collect digital baubles and unlock exclusive partner rewards.
- Make your own bauble at the workshop
Families can step inside the Bauble-Making Workshop at Terminal 3 for hands-on crafting sessions, from glitter baubles to snowman and reindeer ornaments.It’s a winter, feel-good activity designed for kids, creatives, and anyone looking for a personalised souvenir before their flight.
- Meet the North Pole Gang and other roaming performers
Elves and winter characters roam the concourses throughout peak days, spreading cheer and posing for photos. With multiple short sets during busy travel windows, they add a touch of livetheatre to the world’s busiest airport.
- Wrap your gifts at DXB’s winterhuts
Two beautifully decorated huts offer complimentary gift wrapping on select days, along with DIY stations and special activities throughout peak dates. Ideal for last-minute presents or a quick way to add holiday cheer.

