Posting on LinkedIn matters because it positions you as a thought leader, builds credibility, and strengthens your professional brand. With over a billion members globally, LinkedIn is the world’s largest professional networking platform, making it a powerful space to showcase expertise and share industry insights. Most LinkedIn users come from high-income households with significant spending power.
By consistently posting valuable content, such as tips, trends, or case studies, you stay visible in your network’s feed, which helps attract opportunities for collaboration, partnerships, or new business.
This is how I built a community of 40,000+ members across five continents:
FUN FACT: Never hired a single salesperson in 30 years! Grew organically YOY.
1. Start with a Strong Hook
Your first 2–3 lines matter most, since LinkedIn truncates long posts. Use a question, bold statement, or intriguing fact to grab attention. Storytelling helps.
2. Provide Value, Not Just Promotion
Focus on sharing insights, lessons, trends, or tips instead of purely advertising your services. Position yourself as a thought leader.
FUN FACT: Add more than 3 resource links.
3. Keep It Concise & Structured
Use short paragraphs, bullet points, or numbered lists. Avoid large text blocks, as they reduce readability on mobile devices. Videos work.
FUN FACT: Videos under 30 seconds get maximum attention.
4. Use a Conversational Tone
Write as if you’re talking to a colleague. Authenticity builds trust and encourages engagement. In the age of AI, it is important to humanize your content.
5. Incorporate Visuals
Images, infographics, carousels, or short videos can boost engagement significantly. Posts with visuals often get 2x more attention.
6. Leverage Storytelling
Share personal experiences, client stories, or behind-the-scenes moments. Stories resonate and are more memorable than pure facts. Be authentic. Be vulnerable.
7. Post Consistently
Aim for 5 posts per week. Too little and you lose visibility; too much and you risk overwhelming your network. The algorithm rewards active contributors.
FUN FACT: 11+ times per week saw the highest reach and engagement!
8. Engage with Your Audience
Respond to comments, ask questions, and encourage discussion. LinkedIn rewards engagement with more reach.
FUN FACT: Comments posted within 5 minutes boost reach by 4.2x!
9. Use Hashtags Strategically
Include a maximum of 3 relevant hashtags. More are considered spammy. Mix broad (hashtag#Leadership, hashtag#Marketing hashtag#AI) with niche ones (hashtag#B2BMarketing, hashtag#SaaSTips).
10. Timing & Analytics Matter
Post when your audience is active. Review LinkedIn analytics to see what’s working and adjust your strategy.
My day job – Cyber Gear
www.cyber-gear.ai
My passion project – Building the Netflix for AI Films
www.RatedG.ai
My Profile
www.sharadagarwal.com
Post by Sharad Agarwal
