Dubai’s favourite family-friendly ‘edutainment’ attraction Modesh World 2025 has wrapped up another wonder-filled season of all-round fun, creativity, and joy, bringing more ways than ever for parents and children to create treasured memories together. The 26th edition welcomed thousands of visitors across 27 action-packed days at Dubai World Trade Centre, transporting families into a magical wonderland of transformative experiences featuring everyone’s favourite Modesh and Dana.
Organised by DXB LIVE, the experiential agency of Dubai World Trade Centre (DWTC), in partnership with Dubai Festivals and Retail Establishment (DFRE), Modesh World once again proved to be the ultimate indoor family destination of the season and a much-loved highlight of the annual Dubai Summer Surprises (DSS).
Spanning an incredible 13,680 sq. m of immersive fun, five interactive zones were specially designed to spark wonder and delight for all. Across a staggering 112 attractions and games, children unleashed their creativity, tested their skills, and dived into experiences that blended adventure with discovery. Little ones jumped, climbed, and slid their way through colourful inflatables, while adrenaline seekers raced through the thrill of karting, quad biking, bumper cars, dinosaur rides, and even glided across a family-friendly ice rink. An extraordinary programme of 423 dazzling stage shows, live entertainment, and special meet-and-greets with Modesh and Dana kept young audiences captivated day after day, while the Modesh Café and buzzing food court offered a feast for the senses with 12 dining outlets spotlighting homegrown SMEs alongside international favourites.
Adding to the fun, 28 interactive workshops brought children into the spotlight, hosted in partnership with 16 Dubai Government entities to explore new passions and learn through engaging play. Interactive sessions, stage shows, and meet-and-greets were designed in collaboration with Dubai Ambulance, Community Development Authority, Children’s City, Dubai Electricity and Water Authority (DEWA), Dubai Municipality, General Directorate of Identity and Foreigners Affairs – Dubai, Dubai Civil Defence, Consumer Awareness team at Dubai Department of Economy and Tourism (DET), Sheikh Mohammed bin Rashid Al Maktoum Centre for Cultural Understanding (SMCCU), and Dubai’s Roads and Transport Authority (RTA), Dubai Police, and Mohammed Bin Rashid Al Maktoum Knowledge Foundation. Guided by expert instructors, these sessions reflected Modesh World’s continued mission to blend creativity, curiosity, and learning.
Lastly, as part of the back-to-school fun, the DSS Student Design Competition showcased the creativity of young artists both on-site and through a dynamic digital wall, while families enjoyed interactive games and hands-on arts and crafts workshops.
Modesh World will return again for next year’s edition of Dubai Summer Surprises to create even more magical memories. To catch all the highlights of this year’s edition and for updates on the upcoming season, visit @mymodesh on social media and the Modesh World website.
Dubai Summer Surprises 2025 was supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.
