As part of the 31st edition of the Dubai Shopping Festival (DSF), DSF Auto Season returns from 2 January to 11 January 2026, transforming the city into a high-energy celebration of motoring culture, design, craftsmanship and community. Now in its second edition, DSF Auto Season brings together car enthusiasts, families, collectors, industry leaders and global automotive brands for ten days of unmissable parades, rare vehicle showcases, motorsport-inspired experiences and large-scale gatherings across Dubai.
Building on a successful inaugural year, the 2026 programme expands with major citywide routes, curated exhibitions, community meet-ups and headline events designed to unite petrolheads and visitors of all ages.
Collectors Hub at City Walk (2–4 January)
Running for three days at City Walk, the Collectors Hub showcases rare, historic and design-led vehicles, alongside premium automotive craftsmanship.
Visitors can explore:
- Limited-edition supercars
- Vintage classics
- Special-build vehicles displayed publicly for the first time
- Private collections rarely shown in the region
The hub also features opportunities for collector networking, photography and informal meet-ups, making it a central attraction for motoring fans during the season.
Citywide parades celebrate Dubai’s passion for cars
DSF Auto Season launches with a series of spectacular public parades, bringing thousands of vehicles to iconic roads and districts across the city.
- Yalla Dubai Parade – 2 January – A large-scale community procession travelling from Oman to Dubai, concluding at Nad Al Sheba Square, marking the official start of the season.
- Porsche Parade – 3 January – One of the UAE’s most anticipated parade moments, featuring models from across Porsche’s history. The parade travels from Coca Cola Arena to Nad Al Sheba Square, welcoming collectors and enthusiasts alike.
- Supercars Parade – 4 January – A high-octane spectacle featuring supercars, hypercars and performance models departing the Coca-Cola Arena area and travelling to Nad Al Sheba Square.
These parades highlight Dubai’s diverse automotive community — from classic enthusiasts to performance-car fans — and reaffirm the city’s reputation as a global hub for motoring culture.
Auto Flash Sale (2–11 January)
Throughout DSF Auto Season, automotive brands and participating dealers across Dubai offer exclusive DSF discounts, model promotions and value-driven deals as part of the Auto Flash Sale, giving residents and visitors the opportunity to explore new models and great value across citywide showrooms.
Community activations at Nad Al Sheba Square (2,3 & 4 January)
From 2–4 January, Auto Socials bring the automotive community together at Nad Al Sheba Square for family-friendly gatherings, themed showcases and opportunities for enthusiasts to connect. The space transforms into a welcoming hub of motoring-inspired culture, photography, and informal meetups.
Mirdif Motor Show – 10 January
A highlight for families and automotive fans alike, the Mirdif Motor Show returns to City Centre Mirdif on 10 January, featuring interactive displays, emerging models and lifestyle experiences curated for mall visitors. This event is free to enter.
Middle East Cars & Bikes Week – 10–11 January
Hosted at Dubai Studio City, this regional motoring festival brings together supercars, custom bikes, drifting zones, stunt shows, brand activations, and mainstage entertainment — creating one of the most vibrant automotive weekends on the DSF calendar.
This large-scale, two-day event showcases the depth of Dubai’s automotive scene and offers hands-on experiences for both families and motoring enthusiasts.
A defining moment for Dubai’s automotive community
DSF Auto Season continues to grow, bringing together manufacturers, private collectors, clubs, custom builders and fans from across the UAE and beyond.
The 2026 edition features:
- Multiple citywide parades
- Rare collector showcases
- Retail and dealership activations
- Motorsport-inspired stunt and drift zones
- Youth-friendly experiences
- Community-focused gatherings
- Accessible entertainment across key districts
From landmark destinations such as Bluewaters and City Walk to Nad Al Sheba Square, Mirdif City Centre and Dubai Studio City, DSF Auto Season delivers ten days of high-energy programming that reflects Dubai’s passion for automotive culture, design and innovation.
Members of the media are invited to get in touch for event attendance and interview requests.
Strategic Partners
DSF 2025-2026 is supported by Key Sponsor Commercial Bank of Dubai, and Strategic Partners, including: Al-Futtaim Malls (Dubai Festival City Mall and Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Souq Al Seef, Bluewaters, Ibn Battuta Mall, Nad Al Sheba Mall, Palm Jumeirah Mall, and The Outlet Village), Emirates airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk and The Beach, JBR), talabat plus more to be revealed.
For more information about Dubai Shopping Festival please visit mydsf.ae or follow @dubaifestivals on social media
