MO Group has announced an aggressive expansion strategy for 2026 that includes doubling exports, entering new production sectors, significantly increasing manufacturing capacity and advancing preparations for an initial public offering.
The plan positions the company for accelerated regional and global growth as it seeks to strengthen its presence in both international and domestic confectionery markets.
The strategy also includes more than $10m in new production investments.
MO Group revealed that its 2026 expansion plan includes doubling exports to $12m, expanding its geographic footprint from 45 to 80 countries, entering the biscuits and chocolate production sectors for the first time, and increasing total production capacity by 50 per cent.
The company’s confectionery and chocolate expansion plan also includes investments exceeding $10m in new production lines, further strengthening its domestic market share, and progressing with an IPO of between 10 per cent and 20 per cent of its shares in the second half of next year.
M.O. Group expansion
Hamdy Elabrak, Chairman of MO Group, outlined the company’s key expansion objectives for 2026, which include export growth, entry into new markets, boosting domestic market share and executing the IPO plan.
Elabrak said: “The group aims to double its export value next year to reach $12m, compared to about $6m expected this year. MO Group also plans to raise the export share of total production to 80 per cent, up from the current 40 per cent.”
He confirmed that the group is expanding its export footprint from 45 countries to 80 targeted markets, with strong focus on Europe, America and Latin America.
He added that the company’s high product quality and competitive pricing—compared with China and Asian markets—give it a strong advantage, noting that Egypt has become a centrally positioned hub close to world markets, facilitating export operations.
Elabrak also revealed that the group is working on the IPO file, expected to take place in the second half of 2026, with 10 per cent to 20 per cent of shares to be offered.
He noted that the current delay is due to the company’s transition from a partnership entity into a joint-stock company, a process that requires time.
Elabrak stated that MO Group is moving into the biscuits and chocolate sectors, with expansion including new production lines and product introductions.
The group aims to increase total production capacity by at least 50 per cent, supporting a corresponding 50 per cent expansion in business volume and sales.
New production lines
Hassan Hefnawy, CEO of MO Group, said the company has recently added two new production lines at a cost exceeding $10m.
The company aims for the new biscuit and chocolate lines to reach a production capacity of 20 tonnes per day by mid-2026. Elabrak noted that all machinery is of European origin.
Hefnawy explained that MO Group currently holds more than 18 per cent of the dry confectionery category in Egypt and aims to increase its domestic business volume by at least 50 per cent in 2026 compared to 2025.
The company is also preparing to introduce new products to expand its customer base and leverage its position across international markets.
On the competitive landscape, Hefnawy stressed that increased competition—especially with the entry of Turkish companies—ultimately benefits the market, noting that high-quality products with competitive pricing are the ones best positioned to maintain long-term presence.
