The Dubai ultra-luxury villa market has moved beyond its post-COVID surge to become a stable global asset class, with record-breaking sales of AED40m+ ($10.9m+) homes and rising demand for elite ‘trophy’ properties, according to new analysis from fäm Properties.
The consultancy reports sharp growth in AED 70m–AED 100m ($19m–$27m) deals, resales overtaking new sales, and the emergence of a “Golden Triangle of Wealth” spanning Palm Jumeirah, Emirates Hills and MBR City.
Analysis from fäm Properties highlights rapid expansion in Dubai’s ultra-prime segment, with AED 70m–AED 100m ($19m–$27m) transactions climbing sharply and resales now forming the majority of AED 40m+ ($10.9m+) villa activity.
Dubai Golden Triangle of Wealth
Supporting data from DXBinteract identifies Palm Jebel Ali, Tilal Al Ghaf and The Oasis as the next frontiers for AED 100m+ ($27m+) villas after handover over the next three years.
Firas Al Msaddi, CEO of fäm Properties, said: “Dubai’s AED 40M+ villa market is now a sustained global wealth segment, not a post-COVID anomaly, with strong resale demand and a limited supply of trophy homes driving prices higher.
“Over the last five years, there has been explosive growth in this sector, with transactions increasing more than ninefold, from 27 in 2020 to 210 in 2023, 242 in 2024, and a projected 199 in 2025.”
Transaction value soared from AED890m ($242m) in 2020 to AED15.98bn ($4.35bn) in 2024 — a 1,700 per cent surge that effectively created Dubai’s ultra-prime villa category.
Growth has been fuelled by UHNW migration and severely constrained supply in key areas including Palm Jumeirah, Jumeirah Bay and MBR City.
In response, fäm Properties has launched fäm Luxe, its new ultra-super-prime division, becoming the group’s 17th business line dedicated to UHNW clients.
Resales dominate the $10.9m+ segment
Resales overtook new sales from 2022 onward, accounting for 58 per cent of all AED 40m+ ($10.9m+) villa transactions in 2024.
Value-wise, resales rose from AED 2bn ($544m) in 2021 to AED 10.8bn ($2.94bn) in 2024, surpassing developer sales, which totalled AED 5.96bn ($1.62bn) the same year.
Al Msaddi said this shift confirms a mature investor cycle, with delivered ultra-prime stock — particularly on Palm Jumeirah, Jumeirah Bay and Emirates Hills — trading at liquidity levels previously reserved for off-plan assets.
Palm Jumeirah, Emirates Hills and MBR City
These three neighbourhoods accounted for 56 per cent of all AED 40m+ ($10.9m+) villa transactions:
- Palm Jumeirah: AED 19.38bn ($5.27bn) since 2015 (31 per cent)
- Emirates Hills: AED 9.04bn ($2.46bn) (15 per cent)
- MBR City: AED 6.40bn ($1.74bn) (10 per cent)
Dubai has also recorded a surge in AED 70m+ to AED 100m ($19m–$27m) transactions, which grew from negligible levels between 2015–2019 to more than 170 villas between 2023–2025.
Additionally, AED 100m–AED 200m ($27m–$54m) transactions reached 83, while AED 200m+ ($54m+) deals totalled 25 since 2021 — with Dubai now consistently registering AED 200m–AED 600m ($54m–$163m) trophy villa sales, a segment that barely existed before 2021.
Palm Jebel Ali, Tilal Al Ghaf and The Oasis
DXBinteract data highlights the next wave of AED 100m+ ($27m+) villa locations, driven by handovers between 2026–2028:
- Palm Jebel Ali: AED 2.23bn ($606m) in AED 40m+ ($10.9m+) sales, mainly between 2024–2025
- Tilal Al Ghaf: AED 3.6bn ($979m) in deals since 2023
- The Oasis: AED 0.99bn ($269m) in its first cycle following last year’s launch
These emerging districts are expected to shape Dubai’s next phase of ultra-prime villa growth as supply in established trophy-home locations tightens further.
